The Columbia Chronicle


Red Line getting new comical advertisements

By Mick Swasko MCT Newswire

September 15, 2014

Riders on the Chicago Transit Authority Red Line are one step closer to seeing advertisements that feature pictures of goats and facts about squirrels. The Chicago Transit Project—the brainchild of Chicago comedian Ben Larrison—received full funding on his Kickstarter campaign that began on Sept. 5 and closed at 6 p.m. Sept. 10. The project aims to place roughly 100 quirky advertisements on Red Line trains with such z...

of Montreal

Of Montreal standing strong

May 12, 2014

Like The Beatles on acid, of Montreal is simultaneously jarring yet soothing, acting as a curious vessel for the meandering and shocking narratives frontman Kevin Barnes delivers in his trademark murm...

Department shuffling shortchanges students

February 24, 2014

The Marketing Communication Department will be disbanded and its three concentrations will merge into other departments in the fall 2014 semester, according to a Feb. 17 memo from Robin Bargar, dean of the School of Media Arts. Current marketing students will be allowed to complete their degrees.Nevertheless, dissolving the Marketing Communications Department could have serious repercussions for the two that absorb its students....

Dean dismantles Marketing Department

By Campus Editor

February 24, 2014

Columbia’s Marketing Communication Department will be disbanded next semester, and the Journalism and Arts, Entertainment & Media Management departments will absorb its programs. The three concentrations currently housed in Marketing Communication are advertising, marketing and public relations. Advertising and public relations will be offered as majors in a new department that will also include the Journalism Depa...

Senior marketing communication major Janet Rodriguez will use her admission into the Most Promising Minority program to share her vision of how Hispanics should be represented in media. 

Rodriguez represents Columbia in New York

February 3, 2014

After learning she was the only Columbia student accepted into the American Advertising Federation Most Promising Minority Students program, senior marketing communications major Janet Rodriguez created the hashtag #DrivenB...

Advertising to generate revenue

By Hallie Zolkower-Kutz

November 12, 2012

Mayor Rahm Emanuel introduced the Municipal Marketing Ordinance to the City Council on Oct. 31 that would create new advertising outlets around the city with the goal of generating $18 million in new revenue for the 2013 city budget.The ordinance calls for two initiatives to bring in revenue: the implementation of 34 digital billboards on expressways and advertising on almost 400 BigBelly trashcans downtown, according to an Oct. 3...

Universal, EMI clear for mega-merger

By Emily Ornberg

October 1, 2012

After months of negotiations regulators from the U.S. and the European Union approved the merger of music giants Universal Music Group and EMI Group Ltd. on Sept. 21, increasing Universal’s market share by more than 8 percent.The U.S Federal Trade commission unanimously approved the proposal, as did the EU, with the condition that the merged entity sell off some of its assets because of monopoly concerns.Universal and EMI are two of the “big four” major globa...

Multitasking: a college epidemic?

By Brandon Smith

September 24, 2012

There are a million things to do in any given day. Writing papers, studying for tests, working, socializing and keeping up with the Kardashians can consume anyone’s time. But research suggests that trying to accomplish all of these things at once isn’t worth the time it purportedly saves.According to Susan Weinschenk, a behavioral psychologist with more than 30 years of experience, our brains can become accustomed to switching between tasks. She said multitasking changes the chemistry of the brain and drives it...

Top tier admins tiff over territory

By Heather Scroering

February 27, 2012

As the prioritization process moves up the hierarchy for approval, two higher ups have been jousting about the future of Columbia—specifically how the college should be marketed and who should do it.The war of the words began Feb. 1 when Mark Kelly, vice president of Student Affairs, filed his summary of recommendations for ranking programs in his unit as part of the yearlong prioritization process. Along with Kelly, all vice ...

New organization helps local bloggers find opportunities

By Brian Dukerschein

September 12, 2011

As the former national marketing director for Gen Art, an organization that promotes emerging creative talent by partnering artists with corporate sponsors, Kelly Ryan O’Brien knows how beneficial it is for new artists to have a prominent voice. After launching her own blog in 2009, currently named “Idols & Egos,” she became aware of the growing importance of social media and how it was being utilized by public r...

Beer marketing shouldn’t exclude, alienate women

By Molly Keith

May 2, 2011

I love a good beer. It hits the spot. I’ll take it more than a Cosmopolitan any day. Despite the fact that I just recently turned 21, I like to consider myself a beer connoisseur. Ever since I can remember, my parents have brewed beer at our house. As a result of taste-testing and watching them brew, I have learned a lot about making beer and what makes it scrumptious. I’ve been told it’s a rarity to be a woman who ha...

Illinois finances need transparency

By Editorial Board

March 1, 2010

Transparency has become a buzz word in Illinois politics, especially during the state’s last primary election cycle. Both Democratic and Republican candidates used the word in radio advertisements, TV commercials and in their personal slogans. Adam Andrzejewski, a lesser-known Republican gubernatorial candidate, offered a plan with transparency and used the phrase “Every Dime. Online. In Real Time.”Even though Andrz...

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