From finances to frosting

By Bertha Serrano

Hidden between large building corporations and attracting the white collar folk, a new cake boutique is making office parties a bit easier.

Without needing to make the run for a Jewel-Osco cake, Sugar Bliss Cake Boutique, 115 N. Wabash Ave., opened its doors on Jan. 5. Now proudly sporting her Sugar Bliss Cake apron, owner Teresa Ging left her job as a financial analyst to open her own business.

“When I was in finance and it was somebody’s birthday, we usually had to bake a cake at home or buy it and carry it to work because there weren’t any shops around the office,” Ging said. “It’s a perfect spot because there are businesses, hotels, tourists, dorms, and Millennium Park is right around the corner-all these places give us plenty of customers.”

The small, cozy, dimly lit location with brown and blue walls runs out of its popular, Texas red velvet cupcakes each night. Though it’s fairly new, there’s not much competition for the boutique since it’s one of the few cake spots located in the Loop.

Despite the economic times and the cost of the cupcakes-$3.50-Ging said rush hour is the busiest time of the day for her. The five daily rotating flavors, including coconut lemon and cranberry orange, have been a big hit. The shop offers more than 20 cupcake flavors.

Each day, there are five seasonal and five rotating flavors so the clientele won’t get tired of eating the same thing every day. For those in need of a sugar rush, there’s a special “frosting shot” on the menu for $1. They come in 14 different flavors including strawberry cream cheese and lemon zest.

After moving from Texas to study at the University of Chicago, the transition from finance to owning a cake boutique has been smooth for Ging, who is only in her late 20s. After taking an intense two-month course at Le Cordon Bleau in France, she came back to Chicago knowing what she needed to open the business.

“Both of these fields are similar because I deal with clients and money,” Ging said. “The big difference is the product.”

One of the nine employees is Veronica Barrios who works part-time between her morning bank job and pre-law classes at Roosevelt University.

“A cupcake shop is a great atmosphere to work in,” she said. “I met Teresa at a bank, and I would buy cupcakes from her. She told me about the shop, and I told her I would help her if she needed any. Here I am.”

First-time customer Francis Maya walked into the boutique asking how she could “Barack” her cupcake. On the day of the presidential inauguration, Jan. 20, the shop offered a President Obama logo for 50 cents extra on each cupcake.

Maya, 19, said she had been looking for Sugar Bliss after reading about it in a newspaper. Since it was only a couple of blocks from her school, she wanted to experience the boutique firsthand.

“I’m not a big fan of cupcakes and I don’t usually buy them,” she said. “But the place looks cute and trendy, and I haven’t seen one like this in downtown before.”

As far as planning to expand, Ging said it’s too soon to tell. She plans on taking it slow, and she’s not in a hurry to move on to the next steps, like becoming wholesale. For now, she said it’s more important getting to know her customers.

“I like owning my own business,” Ging said. “I’m much happier here than I would have ever been in finance.”

Sugar Bliss is open seven days a week. For more information, visit SugarBlissCakes.com.