Anyone could have his or her name on the new Media Production Center that Columbia is building-all it takes is the donation of a hefty chunk of change toward the $21 million project.

Because Columbia is paying for the building with donations from alumni and donors, the building will be named after one of the donors.

“The person who gives the most money will have their name on the Media Production Center,” said Eric Winston, vice president of Institutional Advancement. “Whichever donor expresses interest in it and provides the amount that we’re looking for will get it.”

Columbia administrators will not release the amount of money they are looking to receive for the center’s naming rights, but they said they have been negotiating with several donors.

Columbia has raised more than $7 million toward the new Media Production Center but will not say what their largest single donation has been so far.

“We’re looking for a very large donation,” said Kim Clement, associate vice president for Advancement and Alumni. “We have some people in mind, but at this point we don’t really know who it will be.”

The economy has had an impact on the donation amounts that Columbia would normally receive for naming rights. Winston said donors have been calling in to scale back the initial amount they thought they would be able to contribute.

“The largest donation amount we will receive for the Media Production Center project just depends. Because of the tenuous economic time, the amounts of money that we will receive for the naming rights is all up to the individuals,” Clement said. “It is certainly not happening as quickly as we had planned. It is a very different climate than it was just one year ago.”

Winston agreed. “With things being the way that they are, there is no timeline,” he said. “It is up to the individuals and their respective financial situations.”

Winston said though Columbia’s administration has not yet determined an exact amount the naming rights will cost a donor, they certainly have a figure in mind.

“The naming rights will go to whichever person gives us the money that we need to put their name on it,” Winston said.

Donors are able contribute online as well as by contacting the Office of Institutional Advancement.

“They know the amount that we have in mind, and they are thinking on it,” Winston said. “It is strictly up to the donor prospect on when the amount will be determined. For now, all we can do is wait.”