Marina’s new album shines brighter than early releases
March 16, 2015
Marina Diamandis, better known by her stage name Marina & the Diamonds, has seen many ups and downs in her career as a pop singer, but it seems she will soon gain the recognition she has been seeking.
Despite the recent years she’s spent feeling misunderstood by listeners, the record labels she’s been signed to and the music industry in general, her March 16 album release, FROOT, has shaped up to be the versatile and understandable album fans needed all along—one that might finally resonate with the masses.
Marina has always proven herself a creative artist, taking pride in her choice to write her own songs.
She has always taken ownership of her music rather than allowing her labels to give her an image to portray or spoon-feed her meaningless lyrics written by someone else behind the scenes.
She made her debut in 2010 with The Family Jewels. With a healthy mixture of glam-pop stylings and melancholy ballads, the album gained appreciation from a wide variety of listeners, especially among pop and indie music lovers.
In the early days of her career, Marina was frequently compared to other female artists, including Lily Allen and Kate Nash, but the reality is that the Welsh singer-songwriter is very much her own type of artist—she has redefined herself with each new album or artistic endeavor she puts out.
Electra Heart, Marina’s 2012 sophomore effort, signified a new era of her career—she did a 180.
For all the raw honesty and upbeat vulnerability found on The Family Jewels, the Electra Heart persona emulated everything Marina’s debut stood against—embodying stereotypical behavior seen among some of the industry’s most recognized pop stars and embracing shallow, materialistic views on everything from culture to relationships.
However, what the majority of listeners did not grasp is that the album was mostly satirical.
While there was an essence of truth or a personal anecdote in many of the songs, the album was meant to make listeners think and question some of the societal expectations and standards that so many of us blindly accept.
Some critics say it was Electra Heart’s ambiguity that led some of Marina’s fans astray and led to her allegedly “bankrupting” her label.
But Marina ditched the alter-ego and gimmicks with FROOT.
Aside from releasing the album weeks earlier than expected—a foreign concept in today’s industry that is often plagued with rampant album release delays—Marina has strategically dropped a “FROOT of the month,” or a single per month, since November.
And her plan has worked in her favor. She’s already enamored previous fans and drawn in a slew of new ones with her uplifting yet realistic music.
FROOT, which should only loosely be referred to as a pop album because of its diverse range of sounds, styles and moods, has something for everyone.
Marina found the balance between being her sincere self and communicating a clear message to her fans.
If this album can’t bring Marina to the top among her far more generic peers, nothing else can.