Backing the family business

By Jazzy Davenport

To some, Marcus Jordan is just the son of the greatest basketball player of all time who will never live up to his father’s legacy. To the University of Central Florida, he is a multi-million dollar man.

In recent weeks there has been much controversy over Marcus Jordan’s decision to wear Jordan Brand shoes while on the court. The well-known University of Central Florida basketball player has refused to adhere to the contract between the college and Adidas. According to the six-year, $3 million contract, the coaches and players of the university are required to use Adidas shoes, apparel and game equipment.

However, Jordan insisted on wearing his father’s shoes and claims that he had a conversation with college officials when he was recruited, and they assured him it wouldn’t be a problem. Jordan has also refused to wear any other shoe because Jordan Brand shoes hold a special meaning in his family.

So is this a selfish move on Jordan’s part, or is it an understandable refusal?

I think everyone can understand why Jordan wouldn’t want to wear anyone else’s shoes. Jordan Brand has produced some of the best-selling shoes of all time.

So is it worth it for the university to jeopardize losing its sponsorship with Adidas to keep Marcus Jordan happy? I think so. Besides, the college was in the final year of the six-year contract with Adidas anyway.

It shouldn’t be a huge task for Jordan to encourage his father to convince Nike to endorse the college, or for Michael Jordan himself to match the $3 million deal the university had with Adidas.

After Marcus Jordan kept his word and wore Jordan Brand shoes in their first exhibition game on Nov. 4, Adidas released a statement announcing that they would be ending their contract with the university.

“The University of Central Florida has chosen not to deliver on their contractual commitment to Adidas,” wrote Adidas spokeswoman Andrea Corso in an e-mail to Associated Press. “As a result, we have chosen not to continue our relationship with them moving forward.”

Soon after, the  athletic department of the university released a statement expressing their disappointment with Adidas’ decision.

I think it’s safe to assume that we will be hearing about a Nike or even Jordan Brand contract with University of Central Florida soon.  Apparently, keeping the Jordan family happy was more important than a contract. Besides, $3 million is nothing compared to Michael Jordan’s reported net worth of more than $400 million.