The Columbia Chronicle

Fair brings student resources

By J_Howard

October 11, 2010

Between classes, work and a social life, the thought of staying healthy may come as an afterthought for students. Columbia is holding the first Wellness Fair of the year on Oct. 20. The event not only offers free lunch for students, but also information and opportunities to seek on the spot assistance for health issues.The Wellness Fair is a once-a-semester event that aims to provide students with an atmosphere in which they c...

Critical Encounters: Branding trust

By The Columbia Chronicle

September 28, 2009

Quick. What do Nike’s Air Jordans have in common with Pfizer Pharmaceuticals’ painkiller Bextra? Here’s how I connect the dots.Early this month, Michael Jordan was inducted into the Basketball Hall of Fame. I’m a Michael Jordan fan, so when I missed the televised event, I checked out his remarks on YouTube. While some would carp that Jordan could have been more gracious (and I’d agree with them) —he should have rec...

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