The Columbia Chronicle

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‘Everyone wins’ in Lyft, local brewery partnership

‘Everyone wins’ in Lyft, local brewery partnership

January 19, 2018

Patrons at select bars across Chicago are now able to wave down a bartender, order a Five Star Lager at the end of their night and make their journey home safely because of their purchase.The Five Star La...

Multitasking: a college epidemic?

By Brandon Smith

September 23, 2012

There are a million things to do in any given day. Writing papers, studying for tests, working, socializing and keeping up with the Kardashians can consume anyone’s time. But research suggests that trying to accomplish all of these things at once isn’t worth the time it purportedly saves.According to Susan Weinschenk, a behavioral psychologist with more than 30 years of experience, our brains can become accustomed to switching between tasks. She said multitasking changes the chemistry of the brain and drives it...

Dazed, but not confused

By Emily Fasold

April 8, 2012

Although daydreamers are generally considered spacey and forgetful, new research from the University of Wisconsin-Madison has found they tend to have better working memories.The study, published online in March in the journal Psychological Science, showed that people whose minds wandered while performing simple tasks had superior working memories to those who kept focus.Researchers define working memory as the mental workspa...

Beer marketing shouldn’t exclude, alienate women

By Molly Keith

May 1, 2011

I love a good beer. It hits the spot. I’ll take it more than a Cosmopolitan any day. Despite the fact that I just recently turned 21, I like to consider myself a beer connoisseur. Ever since I can remember, my parents have brewed beer at our house. As a result of taste-testing and watching them brew, I have learned a lot about making beer and what makes it scrumptious. I’ve been told it’s a rarity to be a woman who ha...

Craft brewers fight for survival

By Matt Watson

March 7, 2011

In a classic David and Goliath matchup fought in the state capital, local microbreweries face off against lobbying firms and giant corporations for their right to get their product on shelves and behind bar counters.Save the Craft is a Chicago-based grassroots campaign aiming to raise awareness about legislation going through the Illinois General Assembly that will allow brewpubs and microbreweries to self-distribute a certa...

Krispy Fringe, Vintage Bazaar and more put spin on vintage shopping

By Cristina Aguirre

February 14, 2011

In a Lincoln Square boutique, a customer admires a vintage dress with a modern industrial zipper up the side. Holding the garment against her frame, she wants a few adjustments and an antique handbag to complete the outfit. Instead of simply wishing, she asks for specific requests on the boutique’s customer wish list, covered with handwritten desires for typewriters and 1960s Chanel. Kristy Kladzyk and Sara McIntosh, owners of Kri...

Food snobbery could signal shift in consumerism

By Lauren Kelly

December 14, 2009

It’s not difficult to point out the watershed moment for America’s new gastronomical consciousness, well, moments actually, when it was confirmed the food-renaissance had begun. When Budweiser unveiled its American Ale and McDonald’s started including pictures of vegetables in its commercials, it was clear the way Americans were thinking about consuming was changing.Added to that, national grocery store chains are tr...

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