marketing – The Columbia Chronicle

Unicorn milk and young people: JUUL markets to the most vulnerable

May 9, 2019

Colorful mango, cucumber, fruit and creme brûlée pods are snapped into JUUL devices and inhaled with short puffs of flavored smoke. These devices are hard to spot, designed to look more like school ...

Students to debut Columbia’s first late night show

November 28, 2016

Drawing inspiration from other colleges and several popular late night shows, students created Columbia’s first late night style talk show, showcasing student talent and entertainment, according to the show’s creators. Kate McDermott, a sophomore television major, and Natalie T...

Editor’s Note: College employees, news outlets deserve legitimate communication

By Editor-in-Chief

September 6, 2016

Throughout the summer, The Chronicle made a goal of pursuing in-depth campus coverage as aggressively as it would during the academic year. As massive changes hit the college during the last few months�...

Sir the Baptist to ‘Raise Hell’ as Manifest headliner

By Campus Reporter

April 11, 2016

Local gospel rapper Sir the Baptist said he is ready to make students dance to his upbeat music as Manifest’s headliner set on May 13 at Columbia’s annual urban arts showcase.His appearance was ann...

Apple Crisp

May 4, 2015

Ingredients5 cups peeled, cored and sliced apples1 cup white sugar1 teaspoon ground cinnamon1/2 cup water1 cup oats 1 cup flour1 cup brown sugar1/4 teaspoon baking powder1/4 teaspoon baking soda1/2 cup butter, me...

We’ve got you covered—for now

By Editorial Board

April 20, 2015

Columbia’s motto is “Esse Quam Videri,”which translates as “to be, rather than to seem.” It is time to be a college that cares about its students rather than merely seem like a college that cares about its students.This sentiment has spurred the staff of The Columbia Chronicle to speak out about the massive budget cuts it will face amid the maelstrom of change the college will experience in the next academic year....

Athlete Profile: Raphael Anderson-Ayers

By McKayla Braid

April 13, 2015

Raphael Anderson-Ayers is a 20-year-old sophomore double majoring in marketing and business & entrepreneurship. Adopted from Paraguay in South America at the age of 2, Anderson-Ayers was raised in ...

Responsive vigil for UNC shooting addresses Islamaphobia

February 16, 2015

In response to the three Muslim students who were shot and killed on Feb. 10 near the University of North Carolina at Chapel Hill, a vigil was held in the Sculpture Garden, on the corner of South Wabash A...

The Chronicle talks artistry, music history and fashion with AEMMP records | The Columbia Chronicle

December 8, 2014

Arts & Entertainment Media Management Practicum members talk about their success in the music industry, the roots of their passion and what they feel most comfortable wearing.For more multimedia co...

Taylor Swift takes on New York in hit new song

By Managing Editor

November 3, 2014

Taylor Swift’s latest album release has elicited excitement from fans new and old, but some are questioning what might be going on behind the scenes in terms of her marketing tactics.Swift’s bubbly new album, 1989, dropped on Oct. 27 and was expected to sell 1 million copies in its first week—just like the pop singer’s two previous albums—according to a same-day New York Times report.Despite the lack of support from forme...

President Kim Speaks on Student Success | The Columbia Chronicle

October 20, 2014

The Student Government Association hosted Pizza with the President on Oct 16 in the Hokin Gallery in the 623 S. Wabash Ave building. The open-floor conversation between President Kwang-Wu Kim and membe...

Red Line getting new comical advertisements

By Mick Swasko MCT Newswire

September 15, 2014

Riders on the Chicago Transit Authority Red Line are one step closer to seeing advertisements that feature pictures of goats and facts about squirrels. The Chicago Transit Project—the brainchild of Chicago comedian Ben Larrison—received full funding on his Kickstarter campaign that began on Sept. 5 and closed at 6 p.m. Sept. 10. The project aims to place roughly 100 quirky advertisements on Red Line trains with such z...