This week on CHronversations: A conversation with our audience engagement editor Emily Ramirez.
TRANSCRIPT:
0:08: Welcome back to the Chronicle Conversations.
0:10: I’m your host, Aaron Guzman.
0:13: This week on Chronversations, I’m joined by marketing major Emily Ramirez, who also works for the Chronicle as audience engagement editor.
0:21: How are you doing, Emily?
0:22: I am doing well. Thank you for asking.
0:24: Well, jumping right into the interview, what do you practice and study as a student?
0:30: So, I am a marketing major. My concentration is in the entertainment industry, and since I was in high school, I’ve been so focused on working in the music industry, so I’ve been studying fan interactions online, I’ve been studying how the music industry works as a whole and then specifically marketing for the music industry.
0:48: I’m also a graphic design minor, so I’ve been studying a lot of Adobe software.
0:55: What’s your role at the Chronicle?
0:56: So, I am part of the social media desk.
1:00: I’ve been on the desk for about 2 years at this point and for the past year, I’ve been the audience engagement editor.
1:07: What challenges do you face as a student here at Columbia with what you’re studying and the things that you’re working with at the Chronicle?
1:14: It’s a lot of overlap, and I am constantly having these journalism ears on, but I don’t know how to translate that into proper journalistic words.
1:25: So, it’s a lot of disconnect.
1:28: I feel that journalism ethics has been a huge part of me figuring out my own business ethics because marketing and advertising, we’re a little more flexible depending on the situation.
1:41: For me, I see journalism as a, you find the truth and you deliver it, and then marketing is how are you gonna package it.
1:48: Right now we are in preparation to start production on our May print issue. It comes out on May 5th. They’ve been coming out every first Monday of the month, so we’re all really excited for our last issue of the year.
2:03: My main role is promotions. Nobody is gonna pick up the print issue if they don’t know that we have a print issue.
2:10: So, two weeks before it’s released, we start teasing the fact that there’s a print issue. We start trying to tease the fact that they’re gonna be available everywhere, show the process of what it’s like to be working on a physical print newspaper.
2:24: And since the Chronicle is one of the only colleges that works on a physical print issue, what is it like working in that process?
2:31: It’s really exciting. A lot of people think that print is dying out and for the most part it is dying out, but having a physical relic of people’s work is always so exciting to me.
2:43: I like to grab a print issue and hang it on my wall to as a reminder of the fact that we do work really hard as student journalists to make a physical piece.
2:52: Well, we provide a balance of informative news and reflective journalism while also having fun stories that the students would love to read.
3:01: We’ve been working on trying to find a fashion story to incorporate having our fashion students involved with our pieces, just trying to represent our campus as a whole.
3:12: So for this May issue, it will be on racks until September when the new school year starts. So we really wanted to make stories that would last throughout the summer, wouldn’t become outdated and really just shows what Columbia is.
3:27: So we have a story about the dance club, we have a story commemorating the graduates for this year with their fashion choices since Manifest is coming up soon and just another story about fashion in general with the DIY scene.
3:42: What we really hope to get with this May issue is to show the importance of having print issues of newspapers.
3:51: Print may be a dying product, but the way that students have a love for vinyls and old analog recording, we wanna incorporate that love for old prints and just really commemorate the fact that physical items will always be wonderful to have.
4:13: That’s all for this week.
4:14: Make sure to stay up to date with campus and metro news at ColumbiaChronicle.com and sign up for our newsletter at ColumbiaChronicle.com/newsletter.
4:22: Don’t forget to check out our Three C’s podcast where we tell you about the 3 biggest things you need to know at Columbia for the week.
4:29: I’m Aaron Guzman.
4:31: Thanks for listening.
Copy edited by Matt Brady
