The Columbia Chronicle

Critical Encounters: Branding trust

By The Columbia Chronicle

September 28, 2009

Quick. What do Nike’s Air Jordans have in common with Pfizer Pharmaceuticals’ painkiller Bextra? Here’s how I connect the dots.Early this month, Michael Jordan was inducted into the Basketball Hall of Fame. I’m a Michael Jordan fan, so when I missed the televised event, I checked out his remarks on YouTube. While some would carp that Jordan could have been more gracious (and I’d agree with them) —he should have rec...

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